New Collab: LeaRoo // Minimal prints & Earthy tones // Gender Neutral nursery textiles: A growing trend

We are very excited to share this new finished result from one of our new 2019 clients. This wonderful LA based company specializes in baby and toddler clothing and accessories. For this years winter collection we’ve licensed one of our rusty colored designs, a hot selling color this year. And we have to admit, our fave color to work with as well.

A perfect gender neutral tone. This designs was an exclusive for LeaRoo. And we love how baby nursery textile companies are brave enough to choose gender neutral designs. LeaRoo is a company that understands their customer, and they have a strong consistent visual language, their mayority of products are not specific to gender. Are we love it! Nurseries are getting more and more neutral. New parents have a more conscious gender-neutral approach. So we see an increase in use of gender neutral colors and rusty earthy tones are the trend. The prints are getting more abstract and basic and this way a simple swaddle for your new born can turn into a blankie when growing into toddler size. We love how life of simple textiles is growing and products can be used for a longer period.





As you might know already; we're loving this neutral trend and it’s been going strong for a few years now. Our minimalist style designs are great for neutral nursery items. With a hint of Scandinavian chique. The simplistic classy repeats make your nursery peaceful and contemporary. For LeaRoo’s new swaddles they licensed the featured print design back in October of last year. The design was an exclusive print to this brand and the first design they purchased. We are excited to share this super cute result. We’re looking forward seeing more of our designs in their kids collection this year.

Here in The Netherlands we don't use swaddles as much. In the US swaddles are essential for naptime during those first few months. And we're seeing more and more adorable images pop up in our Insta feed by parents who swaddle their new borns in this LeaRoo swaddle cloth. It's so cute seeing those tiny humans wrapped into our new designs.

Need designs for your products?
Looking for some exclusive designs for your brand too? Please check our website for all rates and licensing options. If you’d like some more info just fill out the contact for on our website or click here to send us a quick email.

The Lookbook: Flora Botanicals - New Trends Fabric Collection

For all romantics, flora lovers and girly girls! We’ve made a new floral collection that is now available for licensing. This collection is part of our quarterly exclusive series and is available to license as an entire collection or if there’s just one design that catches your eye, they are now available to license as single prints too.

Every season we make a new collection of botanical prints. This new collection was inspired by wildflowers. Don’t you love all the color popping up during spring? The variation of colors and shapes popping up in those green spring fields? This collection is created in neutral tones and therefore suitable to license for both summer and winter projects. These prints make a great base for wallpaper and textiles. And the abstract flowers are perfect for swimwear or woman’s fashion. We are curious to know what you think of the new Flora Pop collection.

Wanna license one of these? We’ve also put some more info about licensing on our blog earlier this year, so if you’re new to licensing and you’d like to read more about it, check out if licensing could be something for you. Read the blog post and find out step-by-step what you need to keep in mind before licensing print designs. Any questions? We’re happy to help. Just reach out!

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Let's celebrate yellow / 5 reasons why we all adore this color of joy and sunshine

Colors have a strong but also subconscious effect on our everyday lives. During my design studies, studying color was our most demanding and time consuming subject. As a visual artist I was taught how to influence and effect others with my use of the color spectrum.

Yellow is the color of sunshine, joy, vitality, happiness and creativity. Yellow is bright and warm and often used for light, breezy and joyful subjects. When I think about yellow I think off sunshine, vacation… But this color is also symbol of courage an confidence, boosting energy and self esteem. And with a little hint of black, bright sunny yellow turns into a trendy mustard color. With a little touch of red, ochre. All gender neutral colors that are very popular right now.

1 // I love yellow personality
I personally never liked yellow. Up until last year I wouldn't use this color in my designs. Only a little hint every now and then. Now I create full yellow, mostly mustard colored, designs and I really love these shades of yellow, but still I would never add a 100% yellow color to my work. I still have this inexplicable aversion towards the bright yellow color. Maybe it is just a little too energetic, draws a little too much attention, and with this ingredient it is hard to balance out colors in a design too? According to spiritual studies the color represents our self worth and in stressful times can be too vibrant. The color always makes me feel a little agitated.

2 // Yellow & branding
Yellow has often been used as a signal color. Like red is used for caution, bright yellow is often used to stand out and bring attention to the subject too, think about urban signage or the numerous cabs that circle around Manhattan, they are easy to find since their color pops out. And what about post-it notes, a brilliant color to remind you of things to do. A great color for attention without the heaviness of danger. Yellow loves to talk and is a color that can speak for itself. It is not often used in logo design but if we think about yellow branding we all think about cheap, outlet companies. Can you come up with some?



3 // The color of creativity
Yellow also lifts our mood and increases brain activity if we are surrounded by the color. It is the color of new ideas, while activating us it puts the brain at work and can give us a new perspective, create new solutions. Yellow activates in al lot of ways.

4 // Yellow & food
Studies have shown that people that were eating in a yellow room would eat a lot more than in rooms that were painted in other colors. So maybe painting your dining room in a shade of yellow might not be a good idea if you want to watch your weight. I do not eat at fast food joints often, most of these 'restaurants' have yellow interiors to make you eat a little more. A clever way to generate more cash right? One of world's largest fast food joint is well know for it's screaming yellow logo. The go to place to stuff your face.

5 // Girls & boys
This year yellow has been making a come back in fashion design. Yellow is a perfect color for gender neutral interior accents and is perfect in fashion for both boys and girls. Right now ochre and mustard are two shades that are very trending in print and fashion and also two shades we love to work with. We have made an entire new mustard colored series for this summer season. Go shop for sunshine at Spoonflower.