Tuesday, June 12, 2018

Let's celebrate yellow / 5 reasons why we all adore this color of joy and sunshine

Colors have a strong but also subconscious effect on our everyday lives. During my design studies, studying color was our most demanding and time consuming subject. As a visual artist I was taught how to influence and effect others with my use of the color spectrum.

Yellow is the color of sunshine, joy, vitality, happiness and creativity. Yellow is bright and warm and often used for light, breezy and joyful subjects. When I think about yellow I think off sunshine, vacation… But this color is also symbol of courage an confidence, boosting energy and self esteem. And with a little hint of black, bright sunny yellow turns into a trendy mustard color. With a little touch of red, ochre. All gender neutral colors that are very popular right now.

1 // I love yellow personality
I personally never liked yellow. Up until last year I wouldn't use this color in my designs. Only a little hint every now and then. Now I create full yellow, mostly mustard colored, designs and I really love these shades of yellow, but still I would never add a 100% yellow color to my work. I still have this inexplicable aversion towards the bright yellow color. Maybe it is just a little too energetic, draws a little too much attention, and with this ingredient it is hard to balance out colors in a design too? According to spiritual studies the color represents our self worth and in stressful times can be too vibrant. The color always makes me feel a little agitated.

2 // Yellow & branding
Yellow has often been used as a signal color. Like red is used for caution, bright yellow is often used to stand out and bring attention to the subject too, think about urban signage or the numerous cabs that circle around Manhattan, they are easy to find since their color pops out. And what about post-it notes, a brilliant color to remind you of things to do. A great color for attention without the heaviness of danger. Yellow loves to talk and is a color that can speak for itself. It is not often used in logo design but if we think about yellow branding we all think about cheap, outlet companies. Can you come up with some?

3 // The color of creativity
Yellow also lifts our mood and increases brain activity if we are surrounded by the color. It is the color of new ideas, while activating us it puts the brain at work and can give us a new perspective, create new solutions. Yellow activates in al lot of ways.

4 // Yellow & food
Studies have shown that people that were eating in a yellow room would eat a lot more than in rooms that were painted in other colors. So maybe painting your dining room in a shade of yellow might not be a good idea if you want to watch your weight. I do not eat at fast food joints often, most of these 'restaurants' have yellow interiors to make you eat a little more. A clever way to generate more cash right? One of world's largest fast food joint is well know for it's screaming yellow logo. The go to place to stuff your face.

5 // Girls & boys
This year yellow has been making a come back in fashion design. Yellow is a perfect color for gender neutral interior accents and is perfect in fashion for both boys and girls. Right now ochre and mustard are two shades that are very trending in print and fashion and also two shades we love to work with. We have made an entire new mustard colored series for this summer season. Go shop for sunshine at Spoonflower.