Behind the scenes: The logo design process

We love making logos! And this year we’ve made a whole bunch of fun logo designs. For a new Russian baby nursery textiles company, for a sing and sing writer, an education business. And at the moment we are working on the branding: logo design and graphics for a new climbing gym. With every logo design process we create 3 or more different logo concepts. So most of them are never used and don’t get to the final stage ever. We wanted to show you some logo designs we created this year that didn’t make the cut. Some minimal shapes we just love!

Sova is an education business and its products are targeted to school kids. They develop tools to help kids with learning, and all tools are used by adults who are guiding these kids through the process. For Sova Learning we needed to create a visual logo that should both be attractive to kids and adults. We used the owl as a metaphor for the educated brainiacs. We wanted to make a logo that was both professional and cute. The logo here didn't make the cut. If you're curious which one did browse over to Sova. The logo shown here was our own personal fave. A geometric minimalist owl with black outlines with our signature dot representing the tip of an ink pencil. Merging old & new in one visual. Yeah, we love hiding secret messages, or did you already see these two unite?



For a company, specializing in nursery textiles, we were asked to create something very abstract. Can you tell what shapes and messages were hidden in these three proposals?
We also added our signature dot. The same dot we use in our own logo. In our studio logo, it's the eye of a bird but for these logo sketches, this dot has a completely different meaning. For all miro lovers out there; you can probably guess! The little circle represents fertility and life. A perfect touch, adding a little quirk on a minimalist visual like this.

Looking for a logo designer?
80% of our working days are filled with print designing. But we love working on branding for small companies too. If you’d like to know more about this process, please take a look on our website. And if you just love what we do and think we could be a great match on getting you started with some cool visual design please fill out the contact form on our website. We’d love to have a chat!

Finished Work: Seaflower Swim bikini designs

 

We're stuck in a heatwave here in The Netherlands. So this would be a perfect time to add some tropical vibes to the blog for now. Seaflower swim has launched their new swimwear collection this summer. Our cheetah spots have been one of our major sellers on fabric this year and we love seeing this print used on their two-piece bikinis.

We love a clever design and this brand has created a collection of reversible bikinis. All handmade. So when you have a pair, you actually buy two. Cute right? All right, this will be a short piece, it is so hot here in the studio so it's time to plan an escape and find some AC. Enjoy the waves. Have a great summer! If you'd like to find out all there is to know about licensing, visit our website for all info. If you'd like to chat please fill out the contact form and lets discuss what we can do for your brand too.