Monday, March 8, 2021

Happy International Women's Day



It's International Woman's Day today and we wanted to add a little something to our blog honoring women. We get to work with so many trailblazers, progressive and inspiring women all over the globe. And we want to show a little appreciation to all our sisters out there! 

There's still a lot we need to stand up for. And with the elections coming up end of March we want to speak up and share our thoughts on woman's rights. We've been lucky growing up in a country like The netherlands where being a woman is not life threatening. We are generally safe and we are privileged. We still have our battles to fight. But we want to send out a message to all woman who are not as priviledged. Born in a country where they are supressed. By others, by religion. By their government. Their boss. Struggling to be who they are. We see you. We accept you. We love you. And we support you. In any shape or form. Together we stand strong. Women support women.

Friday, December 11, 2020

The Lookbook: Sweet Dreams Collection - New Fabric Trend & Surface Designs available for licensing



It's beginning to look a lot like Christmas here in The Netherlands. Gray all day! I know, it's still loading. Hoping for snow! Anyway... we've decided this was a great time to create some snuggly dreamy designs to brighten up those dark winter days. Prints that are perfect for blankies, PJs, nursery items and home decor. As we're staying in even more (is that possible this year though?) we wanted to add some serene colors and sweet themes to our new Surface Pattern Collection.  

Winter is here. And during these harsh cold days we have ahead it would be nice to add some softness to our lives right? We create some earthy toned, dreamy designs. All inspird by our dreams. With moons, stars, and we made some minimals of course. Some nightly Llamas are included. Inspired by our dreams and with a touch of boho. All prints shown here are available for licensing. And they are all available on fabric in our Spoonflower shop too!

Wanna license print designs for your business? Please send us a message. We’ve also put some more info about licensing on our blog earlier this year, so if you’d like to read more about that and check out if licensing could be something for you read the blog post. We made an easy step-by-step about what you need to keep in mind before licensing print designs. Any questions? We’re happy to help. Just reach out!

Wanna be kept in the loop and get exclusive designs right into your mailbox? Sign up for our newsletter and stay up to date. You’ll get all new print designs right into your inbox. And of course, we’ll keep you informed about what we’re working on.

Friday, December 4, 2020

Finished work: Mjolk nursery textiles



We are excited to show you one of the new prints we’ve created for Mjolk Russia. Mjolk specializes in neutral baby nursery items such as rompers and hats. They also create textiles for your little ones crib and all other types of nursery textiles and accessories you can name. We’ve been working with this company for a couple of years now.

We even worked on their logo when they decided to rebrand a couple of years back. This year we’ve created 12 designs for their winter and summer collections. And this image was just too cute not to post. The Little Home print was an already excisting design we tweaked a little for Mjolk. The print was licensed for non-exclusive usage and is also available on fabric in our Spoonflower shop. It's a fun neutral with simplistic icon-style illustrations. Perfect for the minimalist baby nursery.

Next season another batch of 5 Little Smilemakers prints will be launched so if you’re in the Russian area you’re up for a treat. There will be some cute little sheep, florals and some other abstracts. Aaaaah we're teasing. They'll be coming soom. You can follow Mjolk on insta and keep in the loop about when all new prints will be launched.

Licensing print designs
If you like to license our prints for your business too please send us a message. We license print designs all over the world and we love to welcome new collabs.

Friday, November 27, 2020

Finished work: New nappy designs for The Bebe Hive



A couple of years ago we set up a new signature brand collection for Bambino Mio, a nappy brand based in the UK. We also worked for Milovia, and a couple of nappy brands in the US and here in The Netherlands. Now we have another player on our list of clients. All the way in New Zealand.

Over the years we’ve seen our nappy clients buy our bright colorful prints. Those turned into more eco conscious themes; leaves, jungle animals. After that more muted colors were licensed out and now we’re happy to see our boho prints have been selling like mad for nursery items. Over the years the demand in design has changed. In 10 years we’ve seen the demand for bright and bold going to neutral and earthy. Seeing these trend waves take shape en seeing our designs evolve as brand evolve is awesome to witness!

We love Carli’s eye for soft delicate design and we’re happy to see our newest surface designs in her new collection. She turned them into cloth diapers, muslin wraps, wet bags and swim nappies, and a bunch of other accessories. Her product range is affordable & kind to the earth keeping cloth diapering easy and accessible to new parents. It’s lovely to see small businesses grow and take part in the process. Lets see where we’ll be a year from now.

Curious to see our newest prints for The Bebe Hive? Check the collection on the website or follow their Instagram to have a first look and keep in the loop about new launches.

Licensing print designs
If you like to license our prints for your business too please send us a message. We license print designs all over the world and we love to welcome new collabs.

Thursday, November 19, 2020

Finished work: New Rainbows & Sprinkles leggings for fitness, running, climbing and Netflix & chill



For a couple of years we’ve been working together with Lucy who’s the owner of Rainbows & Sprinkles, based in the UK. This year I’ve also been working from the home and asked her to send me some of the new pieces she licensed. A package arrived this months with a bunch of fun leggings.

Have you been working from home too? I bet you are also wearing a lot more leggings than high heals this year right? When Covid kicked in we move the studio and we’ve been working from home ever since. So no need to dress up for a meeting. I catch myself in leggings all day every day, I have to admit, it’s pretty comfy. I am used to working from home, but this year we all needed some more comfy pieces in our closet. These leggings are great to chill in but as a boulder girl I also took them to the climbing gym. Finding proper leggings can be so hard. Especially to work out in; not many are squat proof! I am such a fan of these, they are thick enough to not be see-though in extreme stretch situations. And soft enough to wear on the sofa for some chill and Netflix. But they are also very breathable. Is that a word? They are great for a sweaty, more intense work out too. So this time I am showing you our leopard print. But there are many more to choose from. Check the Rainbows & Sprinkles website for all prints & sizes and, did you know you can also get these prints in baby, toddles and kids clothes? Happy matching!

Licensing print designs
If you like to license our prints for your business too please send us a message. We license print designs all over the world and we love to welcome new collabs.

Friday, October 9, 2020

New logo Design // Wildeye // Creating a visual identity and a coherent branding


We just finished up a new logo project. And we want to take the opportunity to show you what we made but also give you some insight about the process of designing a logo. Or, create a coherent visual branding. Since Little Smilemakers Studio started we mainly focussed on creating surface pattern designs. But every now and then we love to create a logo for fellow entrepreneurs and creatives. And since we notice a logo is always a struggle, we wanted to give you 5 tips to get this process started and make it a smooth one. Hopefully this will give you some insight.

I am a big fan of hiring the right peep for the job instead of choosing cheap or quantity over quality. And when I stared my business I didn’t have to worry about the logo, branding and other graphic elements; I could do these all myself. I studied graphic design and worked in the industry for a couple of years before starting my own business, and back in the day I made a bunch of logos. I think my style was already the same mix of minimal quirky as it is right now. But since I have worked with so many new businesses on their logo. I do have a broad experience you might be able to learn something about my experiences.

1 // A logo as a reflection of both you and your business
What is a logo? And what should a logo do for you? Logo’s in business can be a way to catch a quick glimpse of what you’re doing. They usually contain a small visual element, mixed with text. You can also create a full typographic logo of course and skip the illustration. Or go non-text. That's all up to you. An illustration might be a fun way to hide a message. A strong visual speaks louder than any text. A good example it the Nike logo. But if you are not as 'famous' yet. Text might come in handy.

The first question you’d like to ask yourself is simple, who am I? If you start a small business this is a great way to start showing the world what you are doing. Who are you? What is your style? Do you enjoy new trends? Or are you more a contemporary style kind of girl? Do you love a rainbow of colors or would you choose a crisp black and white over color? Try to implement all of you into your business and logo. If you are working with a skilled designer they will filter any color doubt or color mayhem overkill to create something professional.

2 // Make a list
What used to be very helpful for me as a designer to start the logo design process, and I still ask this to new clients when I start custom projects on surface pattern designs: lists. Make a list of the things you really don’t like. Colors you have, fonts that make you go iek. Making a list of what doesn’t work is a great way to tackle any drafts that would never work for you personally. This makes the process a whole lot easier, faster and more cost-effective.

3 // How to find a pro
Ask yourself what is important for you and your business? Does your logo have to tell a story? Consider thinking about your branding and marketing, should your logo be a main visual for this? If you are running a product-based business the product is usually the thing to sell. But a logo can be the start of an entirely new branding strategy and visual language. if you want to set up your business as a whole, considering hiring a designer that knows about marketing and positioning. Look out for the way they present their logo designs: is it just a logo, or do they have advertising, folders, web included in their portfolio? If they have a range of graphical elements and they are coherent: this might be your designer to plan your visual strategy with. They most likely have thought about how to implement your logo and style into more than just the right corner of your website. They’ve done research on you and your customer, have the insight and knowledge how to use image, type & color for your target group. Look for the logo designers that hide a message in the logo, or tell a story.

4 // Logo on a budget
I understand most businesses that start out might not have the resources to splurge on too pricy things. Oh I sure didn’t when I started out. But I did do my research and set up a financial plan in order to have a little bit of an idea of how much I would spend the first year: webdesign, software, fonts. Don’t be too quick to save on a logo though. I do want you to consider saving up a little, even if you don’t have much cash, there’s always a way to not buy that pair of jeans or skip some lattes to save up for the future. Your business is worth it. Because outsourcing a logo is one of the best investments to building your future for you and your company. There are a lot of ways to create something. Even if you are on a tight budget. You can use an app like Canva to create something yourself, or put your job on the 99designs website and let designers pitch designs to you. But if you are willing to look beyond the logo, let a pro handle your visuals. Just to have an idea about the costs; our logo design process is around €1200. Including of course the logo design process, implementing the design on 4 graphical elements and building a branding language to use for your socials etc. This strategy is presented in a report. You can call it a little branding manual.

5 // Definite don’ts
Make sure to tackle these rookie mistakes. If you are creating a logo yourself keep in mind the legals! If you are using stock vectors: most stock websites don’t allow logos to be made from their images. So make sure your ‘images’ used to create your logo are originals and ask permission to use these for your design. Stay away from the competitor, and don’t copy something because you just like it. Don’t be ugly! The grass is not greener on the other side. Do your own work and trust your own way to success. Don’t just copy. Up until today, I have to explain this to my clients too when they tell me ‘we want a print design like this.’ If you like to copy something that’s already there, use an illustration or font: ask the original creator for permission. Be chic! You don’t want your logo to say: I stole this but please trust my business anyway. Trust is everything.

Saturday, October 3, 2020

Finished Work: Meyadey // Eco-conscious kids fashion // Fall 2020


There have been so many new collections coming out these past weeks. And this must be one of our fave projects to work on. meyadey is a sister brand of Swedish eco-conscious kids fashion brand Maxomorra. Ever season there are new drops. And this week the new fall collection dropped. Due to Covid there was a tiny bit of a delay but the first three prints were finally released and in stores this week.

For Meyadey we create all print designs. Most of the designs are exclusively made. But since out handwriting suits the brand, we also create new prints from somewhat older illustrations. These three designs however are exclusives, made for meyadey. We start the design process a year in advance. Producing a conscious brand is not about speed, we take our time to sit doan and discuss what is important and with every collection we want to launch fun, whimsical designs in colorful palettes. These three prints are the first three of the cooler season. There are 9 more designs to go. And we can't wait to show you the rest! These new itams are now available in stores all over the world. So if you see something you like, there's a retailer in your area too.


Licensing print designs
We licensed these three prints exclusively to Meyadey. But we also license our designs non-exclusively for clients on a budget. If you'd like to know more about our licensing structures we have several different options. Want to use some of our designs on your products too? If you'd like to find out all there is to know about licensing, visit our website for all info. If you'd like to chat please fill out the contact form and lets discuss what we can do for your brand too.

Wednesday, September 30, 2020

The Lookbook: The Juice Collection - New Trends Fabric Collection & Surface Designs



With October just one more day away it is time to say goodbye to summer. We have created some warm farmers' market inspired designs. With autumn fruits, abstract flowers and botanical elements. 

With the transition to the cooler winter months we love to hold on to the warmth just a little longer. We created a series of warm seventies inspired palettes. Just to give a hint of Indian Summer. We love starting the design process for seasonal prints a few months ahead. These designs were already made a couple of months ago in the heat of the summer. During these hot summer days it's so much fun to focus on the cooler season already. That's how we get excited for the cooler weather to come: watching all those prints licensed and pop up in beautyful autumn collections made by our customers. All prints shown here are available for licensing. And they are all available on fabric in our Spoonflower shop too!

Wanna license print designs for your business? Please send us a message. We’ve also put some more info about licensing on our blog earlier this year, so if you’d like to read more about that and check out if licensing could be something for you read the blog post. We made an easy step-by-step about what you need to keep in mind before licensing print designs. Any questions? We’re happy to help. Just reach out!

Wanna be kept in the loop and get exclusive designs right into your mailbox? Sign up for our newsletter and stay up to date. You’ll get all new print designs right into your inbox. And of course, we’ll keep you informed about what we’re working on.

Friday, September 4, 2020

Finished Work: Pawsome Paws Boutique // Pet Accessories // Fall launch 2020

When summer is coming to an end it is time to show you the newest fall products that are launched. For Pawsome Paws Boutique we’ve been licensing a bunch of new fabric designs. Some flowers, leaves, rainbows and giraffes.

For this fall collection we mostly used gender neutral colors. Sophie wanted to make the collection as versatile as possible and she has chosen to use a bunch of neutral colored designs for this fall collection that can be used for boys & girls. Mustard, Blue and gray and she release another giraffe print so now there’s a his and hers. We are super excited to see how these prints turned out. We love seeing them on poop bags and harnesses and the best thing in the world: those furry pups wearing them. We can't get enough of these customer images.
We licensed these four prints with a non-exclusive license. These designs are still available in our Spoonflower fabric shop and for other types of businesses who'd love to use them for their products. See something you like? Want to use some of our designs on your products too? If you'd like to find out all there is to know about licensing, visit our website for all info. If you'd like to chat please fill out the contact form and lets discuss what we can do for your brand too.

Monday, August 31, 2020

The Lookbook: Romantic Garden - New Trends Fabric Collection & Surface Designs



Oooooh how I love a daily walk and be surrounded by the seasons. With a change of season comes a new collection with botanicals of course. We finished up this new Garden Romance Lookbook just before fall kicks in. We have some flowers, leaves and a moody neutral palette based on the changing colors of nature. 

Every year we make a new nature inspired collection. We work with small businesses all over the world and we wanted to create a mix that was moody fall-ish. But with print designs that are also suitable for other seasons and locations all over the world. With warm neutrals and cool blues, reflecting the Scandinavian landscapes on September Indian Summer nights. All prints are now available for licensing. And they are all available on fabric in our Spoonflower shop now!

Wanna license print designs for your business? Please send us a message. We’ve also put some more info about licensing on our blog earlier this year, so if you’d like to read more about that and check out if licensing could be something for you read the blog post. We made an easy step-by-step about what you need to keep in mind before licensing print designs. Any questions? We’re happy to help. Just reach out!

Wanna be kept in the loop and get exclusive designs right into your mailbox? Sign up for our newsletter and stay up to date. You’ll get all new print designs right into your inbox. And of course, we’ll keep you informed about what we’re working on.

Thursday, August 27, 2020

How to create a logo for your business // 5 tips for new business owners // love your branding




written by Maaike Boot / Founder Little Smilemakers Studio
Since Little Smilemakers Studio started we mainly focussed on creating surface pattern designs. But every now and then we love to create a logo for fellow entrepreneurs and creatives. And since we notice a logo is always a struggle, we wanted to give you 5 tips to get this process started and make it a smooth one. Hopefully this will give you some insight.

I am a big fan of hiring the right peep for the job instead of choosing cheap or quantity over quality. And when I stared my business I didn’t have to worry about the logo, branding and other graphic elements; I could do these all myself. I studied graphic design and worked in the industry for a couple of years before starting my own business, and back in the day I made a bunch of logos. I think my style was already the same mix of minimal quirky as it is right now. But since I have worked with so many new businesses on their logo. I do have a broad experience you might be able to learn something about my experiences.

1 // A logo as a reflection of both you and your business
What is a logo? And what should a logo do for you? Logo’s in business can be a way to catch a quick glimpse of what you’re doing. They usually contain a small visual element, mixed with text. You can also create a full typographic logo of course and skip the illustration. Or go non-text. That's all up to you. An illustration might be a fun way to hide a message. A strong visual speaks louder than any text. A good example it the Nike logo. But if you are not as 'famous' yet. Text might come in handy.
The first question you’d like to ask yourself is simple, who am I? If you start a small business this is a great way to start showing the world what you are doing. Who are you? What is your style? Do you enjoy new trends? Or are you more a contemporary style kind of girl? Do you love a rainbow of colors or would you choose a crisp black and white over color? Try to implement all of you into your business and logo. If you are working with a skilled designer they will filter any color doubt or color mayhem overkill to create something professional.

2 // Make a list
What used to be very helpful for me as a designer to start the logo design process, and I still ask this to new clients when I start custom projects on surface pattern designs: lists. Make a list of the things you really don’t like. Colors you have, fonts that make you go iek. Making a list of what doesn’t work is a great way to tackle any drafts that would never work for you personally. This makes the process a whole lot easier, faster and more cost-effective.

3 // How to find a pro
Ask yourself what is important for you and your business? Does your logo have to tell a story? Consider thinking about your branding and marketing, should your logo be a main visual for this? If you are running a product-based business the product is usually the thing to sell. But a logo can be the start of an entirely new branding strategy and visual language. if you want to set up your business as a whole, considering hiring a designer that knows about marketing and positioning. Look out for the way they present their logo designs: is it just a logo, or do they have advertising, folders, web included in their portfolio? If they have a range of graphical elements and they are coherent: this might be your designer to plan your visual strategy with. They most likely have thought about how to implement your logo and style into more than just the right corner of your website. They’ve done research on you and your customer, have the insight and knowledge how to use image, type & color for your target group. Look for the logo designers that hide a message in the logo, or tell a story.



4 // Logo on a budget
I understand most businesses that start out might not have the resources to splurge on too pricy things. Oh I sure didn’t when I started out. But I did do my research and set up a financial plan in order to have a little bit of an idea of how much I would spend the first year: webdesign, software, fonts. Don’t be too quick to save on a logo though. I do want you to consider saving up a little, even if you don’t have much cash, there’s always a way to not buy that pair of jeans or skip some lattes to save up for the future. Your business is worth it. Because outsourcing a logo is one of the best investments to building your future for you and your company. There are a lot of ways to create something. Even if you are on a tight budget. You can use an app like Canva to create something yourself, or put your job on the 99designs website and let designers pitch designs to you. But if you are willing to look beyond the logo, let a pro handle your visuals. Just to have an idea about the costs; our logo design process is around €1200. Including of course the logo design process, implementing the design on 4 graphical elements and building a branding language to use for your socials etc. This strategy is presented in a report. You can call it a little branding manual.

5 // Definite don’ts
Make sure to tackle these rookie mistakes. If you are creating a logo yourself keep in mind the legals! If you are using stock vectors: most stock websites don’t allow logos to be made from their images. So make sure your ‘images’ used to create your logo are originals and ask permission to use these for your design. Stay away from the competitor, and don’t copy something because you just like it. Don’t be ugly! The grass is not greener on the other side. Do your own work and trust your own way to success. Don’t just copy. Up until today, I have to explain this to my clients too when they tell me ‘we want a print design like this.’ If you like to copy something that’s already there, use an illustration or font: ask the original creator for permission. Be chic! You don’t want your logo to say: I stole this but please trust my business anyway. Trust is everything.


Tuesday, August 18, 2020

All you need to know about licensing print designs // A little talk about the basics of art licensing, creating a steady visual output and creating a coherent print collection




We’re already a couple of weeks into the new year and as we are finishing up some awesome new projects we made a bunch of custom designs for, it is time to plan and schedule our new exclusive design mailing. Last year we’ve welcomed over 30 new clients, and we’ve seen an increase in exclusive design buyers. With this little talk we hope to give you some insight into what we do and maybe it helps you a little figuring our how licensing print design works and what works for you and your business.


The market is getting more and more saturated so finding unique designs and using exclusive surface pattern designs is getting more and more important. Using unique designs for your brand is so very valuable for the credibility of your product towards customers. It makes you stand out from the crowd, build trust and it lifts your product. We are passionate about creating not only a print design, but also creating a steady signature look. Reflecting the values and strenghts of every single business we work with. We love working with small businesses and trying to find a solution for various budgets. Design is our passion. You'll see.


Licensing artwork for your business
We have two different types of standard licensing available. If you are in need of on-trend surface pattern designs for your company and you are on a budget we have a great amount of ready-made print available in our non-exclusive library. All designs we create that are not licensed exclusively are added to this continuously growing database. At the moment we’re releasing this blog post we have over 14000 designs available for licensing. You can find our current rates for licensing non-exclusive designs on our website. This is a great option if you’re on a budget or starting out and want to test the waters and find your own unique signature design series. The non-exclusive license comes with a standard duration for production usage of 24 months. And even though we license our designs non-exclusively we avoid licensing to competing businesses. A pretty sweet deal.

Our second licensing option is going full exclusive. This one is a little more pricey. But we always tell our customers this investment always pays back generously. A unique design is key for commercial products and selling on large scale. Most of our non-exclusive licensees grow into this license after a little while. We create new exclusive collections every season and send them out into the world in our exclusive mailing which you can also sign up for by joining our list on the website. These designs are available exclusively for a limited amount of time.


Yes you can hire us for custom projects!
We also take on custom projects. We’ve been working together with kids fashion brands for clothing, shoes, swimwear. Woman’s fashion and accessory brands. We create exclusive designs for online pet supplies and accessories. You name it, we’ve done it. The first step we take is determining what our clients wishes are. What their values are. Their target and ideal customer. Together we work on finding this unique one-of-a-kind voice for their business. For some businesses we create very minimal designs, abstracts with a Scandinavian touch in moody palettes. But we also create whimsical prints, full of fantasy and illustrations in bright popping colors for our clients that need a more playful tone in their designs. What we think is most important for our clients is finding that unique voice and translating that voice into print designs. Creating a strong one-of-a-kind coherent collection.

If you are looking for some guidance and are not yet sure how to find your way in using print designs on products we can make things a lot clearer for you. With our global client base we are always researching trends and markets all over the world, so we have a pretty good insight into what works, what doesn’t work and what trends will be coming next. Because your target’s market is constantly changing we offer free trend reports on our website to give you a general overview and give some basic insight about trends that are key for selling print-based products; how they work, if and when they are applicable to your product and what’s coming next. You can find them in our tools section and download the trend report pdf files for free. Every business is unique and so is every collab we have. We’d love to give some guidance and assist you in creating that perfect print collection.

Ready to know more? Check our website for more licensing info. Download our free trend reports. And sign up to our newsletter and receive new designs directly into your inbox and if you have any questions, please fill out the contact form so we can help you!

Tuesday, August 11, 2020

Finished Work: Seaflower Swim bikini designs

 

We're stuck in a heatwave here in The Netherlands. So this would be a perfect time to add some tropical vibes to the blog for now. Seaflower swim has launched their new swimwear collection this summer. Our cheetah spots have been one of our major sellers on fabric this year and we love seeing this print used on their two-piece bikinis.

We love a clever design and this brand has created a collection of reversible bikinis. All handmade. So when you have a pair, you actually buy two. Cute right? All right, this will be a short piece, it is so hot here in the studio so it's time to plan an escape and find some AC. Enjoy the waves. Have a great summer! If you'd like to find out all there is to know about licensing, visit our website for all info. If you'd like to chat please fill out the contact form and lets discuss what we can do for your brand too.

Thursday, August 6, 2020

New Collab: Alice + Ames

 

A quick New Collab post before the weekend hits! We are super excited to show you this amazing result of a new collab we took on with a new kids clothing brand.

For their new summer collection we have licensed some of our exclusive designs to Alice + Ames. A US based fashion company that specializes in girlswear. Their items are comfy and stylish, with a hint of Scandi. For the new season we made a collection of fruit prints and this citrus print was one of our favorites. We licensed these oranges back in spring together with some other designs. We love how Alice + Ames turned our print into this airy sun dress. This breezy piece sure makes our design come to life! If you'd like to find out all there is to know about licensing, visit our website for all info. If you'd like to chat please fill out the contact form and lets discuss what we can do for your brand too.

Saturday, June 13, 2020

New Work: Sova Learning - Logo Collection



As you might know already our studio doesn’t only make print designs. We do mainly create print designs but we started our making corporate folders, flyers, magazines and branding strategies including logo designs. We love making logos. It’s still something that gets me personally very excited when a logo job comes in. I love thinking about all the design solutions on graphic items. Finding a voice to reflect a business in just one image. Connecting the image with typography.

We’ve been working for Sova Learning for a little while now and we’ve made a series of designs, both logos, and other graphic items, for this company that focusses on educational tools for teachers and children. With those two target groups in mind, and all the various products Sova offers, we wanted to create a versatile logo that could be extended easily when the company would grow. Time to post a little pieces about this series of logo designs.

The Visual
As a metaphor the owl is seen as a wise creature and we loved the fact it’s popped up in various storybooks. We used this symbol as the main visual for the Sova Learning brand. But the main brand has more under its wing. We created a primary logo, and from there we created two visual images for Sova’s Podcast series and Genius Journals. For the Podcast series, Sova Tales, we made a minimalist microphone and placed this shape in front of the owl. The shape is created from three simple elements. For the Genius Journals logo we wanted to avoid drawing attention away from the name, the Genius Journals have been around for a while and we wanted to make sure the typography was easy to read. So we place the small shape reflecting the journals on top ow the owls head. This way both secondary logos have their own little icon within the logo.

The Colors
We wanted to keep the colors light and bright. For the main Sova Learning logo we choose a smart blue that is both fresh and joyful, but also toned down enough to reflect both target groups.
Orange is the color of communication, for the Podcast logo orange seemed the perfect fit. We choose a muted shade that gives the logo a tad more sophistication avoiding cheap bright color shades. For the third logo we wanted to add a greenish shade to balance out the palette. A neutral tone that's versatile and chique.

More info
We love working for Karen, who runs the Sova Learning company. She’s a creative by heart and is rapidly growing here business. if you’re interested to know more about Karen and her business, visit her website. If you’re interested in having a logo made by our studio you can just send us a quick message. We’d love to hear from you.

Tuesday, June 9, 2020

New Work: The new Meyadey Spring/Summer collection is here.



We can’t get enough of these wonderful Meyadey images that keep popping up in our feed. We just realized we didn’t post them on our blog yet. So we wanted to show you a quick overview of the new prints that were launched for this season. We worked together with Johan, founder of the eco-conscious Maxomorra brand and we’ve been working hard on setting up the new sister brand; Meyadey that was launch only a few months ago.

After launching the fall & winter prints it is time to show you the spring/summer collection! We created print designs reflecting the colorful worlds of our children. With adorable woodland animals. Food & fruit prints and we also made some cool vehicles. Some with wheels, some love the water. It’s a mix of themes covering all aspects of your kids' imagination. We used a colorful palette with bright summer tones, pastels and, some more muted shades to make the collection diverse and as much gender-neutral as can be.

All items are now available in shops world-wide. So if you’re looking for some pieces in your area just google and I’m sure there’s a place to score a piece or two not too far from your location. Curious to know if we can create some surface pattern designs for your brand too? Just send us a quick message and find out what we can do for you!

Wednesday, June 3, 2020

Speak up & Act // Against Racism



It's been a while since we posted a blog piece. We've been having a crazy workload since the Crona virus kicked in and didn't have a chance to write some fun updates. A lot has been happening this past week. And since we think this is a pressing matter we want to address what should be addresses.

I am a strong believer in speaking up and acting on what you think is right. I am privileged simply because I can speak up. My life's not in danger if I do so. That alone is being privileged. I was born in a country that flourished due to our horrific history. We don't face this history though. Don't teach our children and don't own it. It makes us uncomfortable, so let's not talk about it. But any problem that's not addressed will keep coming back to you until you deal with it. Because we don't face it, it has room to spread from generation to generation. In our history books slavery doesn't really get mentioned. Half a page is written about our dark history. That's all the teaching we do in our schools. A few years ago our prime minister said "we should have more of a VOC mentality." The fact that a leader of a country refers to our VOC history as a - good example - of the mentality we should have is beyond me. Only a white man says such a thing. Ignorance is bliss.

As a young child I was fascinated by the American culture. I read books about Matin Luther King, researched the KKK for school projects. I wanted to educate myself in order to understand. I still, up until this day, do not understand. I try to wrap my head around things but I will never get it. Never will I get why people compete with eachother. Murder eachother. Hate eachother. And I feel powerless.

The only thing I know is creation. Creation is something optimistic I believe. To create something that wasn't here before reminds me we can create another truth, another reality. We can create a better way. We need to address our history. Speak about our own legacy. With knowledge and engagement comes the opportunity to do things differently. Let go of the past. Teach our children not to hate. Show them how to love and actively include minorities. Even though The Netherlands has a different story to tell, we do have too much room for racism. Still. Let's create another reality.

Creation is the only way we know how to respond. We created some prints that are up for sale in our Spoonflower shop. All proceeds will go to the Black Lives Matter fund.




Monday, April 20, 2020

Made with Little Smilemakers Studio Fabric // Creative projects // Selection April 2020



It is so exciting to see a finished project after working hard on a new collection of designs, or a series of illustrations for our clients. But with our fabric designs it is even a bigger surprise to see what customers create. To see what our customers create when they put their own creative energy in there is amazing.

If you browse around on Etsy or Instagram for some kids fashion you are very likely to stumble upon some Little Smilemakers prints. Most creatives that use our fabrics have small home-based businesses sell their projects via the internet and tag us via Instagram. But there are also some bigger fish out they're using our Spoonflower designs for their business. So we see some amazing things pop up in our feed every month. We love how Little Smilemakers creations are the foundation for other creatives all around the world to work with. So here is our monthly blog post that features some creative results from the United States and Australie. We selected some cute headbands and shorts for babies and toddlers, some soft blankies, and some cool pet items for your pup. We're also showing you some masks that were made within these past quarantine weeks. Since everyone kinda needs one nowadays, right?

1 // Tahoom
This handmade shop is based in Washington state and run by Mary who’s a mom of two. Her small shop’s been a rapidly growing venture and she creates bows and matching shorts for babies from her home. Her style is a mix of earthy neutrals with boho elements. We’d love to give her a little shout out. We love her cute sets and the tiny models who are the cutest you’ll ever see. Tahoom was named after tahum, which means gorgeous. Pretty spot-on name if you ask us! Curious to see more of her handmade pieces? Check her website

2 // Golden Tales
There are so many businesses that purchase our fabrics over at Spoonflower. And one of our favorites are def the ones that create pieces for pets. Golden Tales is based in Australia and this small shop creates dog accessories like leashes and collars. Their style is fun, playful and colorful and we love showing off some of their pieces. If you’re living down under and looking for some cute pup prezzies, do visit their online shop!



3 // Stella & Lu
We love everything that comes our of this shop! Stella & Lu is run by two ladies: Whitnie and Jessica create blankies. With our super soft minky fabric from Spoonflower they create the most gorgeous baby nursery items. We love their unique, neutral, earthy style. Their consistent style is so satisfying! For their new range of baby accessories they’ve use our newest constellations & moon phase designs that we now see popping up in their shop and on their Insta feed. Every week another one of our designs gets launched. This is the fourth year they’ve been using our designs. And hopefully there’s a lot more to come. Curious to see all prints they have available? Check their shop on Etsy and browse. They have lots of themes and colors to choose from!

4 // Wild Love Designs
This small shop specialized in bags and accessories for women that are wild at heart. We’ve all been dealing with the Covid-19 problems and all over the world people are dusting off their sewing machines and start making face masks. Like so many Spoonflower customers Celeste also created a range of masks these past few weeks. Created from fabric you can find elsewhere in her shop. Lets hope we won’t be needing those face masks much longer! Meanwhile you can grab a cute pair on the Wild Love Designs website.

Sunday, April 12, 2020

Face mask tutorial & if you can see this your standing too close fabric



Happy Easter to all of you celebrating this weekend! Last week we dropped some prints for all you sewing Face Masks. Stay home, stay safe and some other inspirational text designs we're added for this crazy time. We've had some peeps asking us to drop some links to our penis & stay home fabrics. So in this post I wanted to share our Support collection in which you can find all fabrics that are suitable for Face Masks. We made some penis prints a loooooong time ago which have been very popular to use on masks.

We never expected our Dick prints to become best-sellers, but this week those penisses have been flying off the shelves. -If you can see I'm wearing dicks on my face you're too close- kind thing. We never thought these prints would be so useful around this Corona virus quarantine period. But it's so funny seeing those masks pop up on our feed. We also have numerous inspirational text designs that are a little more classy on your face. You can find our Support collection by clicking here.

For all of you that need some help finding the right Face Mask sewing pattern you can find a little instruction video from Tim, one of the dude sewing peeps over at Spoonflower, who created a short tutorial.
Spoonflower also set up a Mask response project, where you can sign up as a sewer and spread Face Masks for all in need of some cute printed over-masks. You can find some more info about the project on the Spoonflower website.

All right peeps, stay safe & stay home! We got this!
Enjoy your Easter weekend.

Love,
Maaike

Click here to watch Spoonflower's Face Mask sewing tutorial video.



Thursday, March 26, 2020

A creative business in times of Corona // Support our working troopers with inspirational and motivational face mask fabrics



Times have become a little mad the past few weeks. We sure hope you and your loved ones are safe and sound. We are finishing the second week of working in quarantine and it’s been such a strange two weeks. We’re working with clients all over the world and we’re all in it together. We are all effected by this crazy virus taking over the world and consuming our daily lives.

Two weeks ago I traveled to Spain, which wasn’t the best break to recharge. But I am happy to be back home, working in mandatory quarantine. So we’re getting used to a new routine, working from home. But it’s been a challenge keeping up with the work. As you can imagine, for all businesses we work with, these are very shaky times and most of our clients are worried and want things done asap. But we’re grateful we’re still working. So many of you lost their incomes, jobs, health. So we’re happy to work, be healthy and being stuck at home: this all will eventually pass.

I founded the studio in times of recession. And I am so happy to realize now our income is not coming from one niche. We are still working on some custom designs, we’re sending our exclusive mailing next week for licensees and we keep selling designs on products on which we earn royalties with every sale.

We’re busy with projects trying to help our customers support people in need. And we were also asked to create some motivational prints to show support to those working in Corona cray cray. A bunch of our Spoonflower customers already started on creating face masks for their hospital troopers. And while we’re stuck at home anyway, this seems a great time to dust of that sewing machine. Time to browse some new fabrics right? If you'd love to support us please take a look at our newest prints. Of course, we’d love to do so much more! So if you have any great idea’s please pass them along. We’d love to help in any way we can!

For now we’ll share the new inspirational Corona quotes with you, designs that are available on fabric. You can find all designs in our 'Support & Inspiration in times of Corona' collection. You are welcome to save this gif file and repost on any social media you’d like. Stay home, stay safe & thank you for those running crazy shifts, for those who have jobs that matter.