Finished Work: U bird - Travel Podcast Logo Design

We love making logos. Combining type & image and coming up with a strong visual identity is a wonderful process to work through. When we get plan a logo design job we usually take an extra week to prep, just to let things ‘cook’ a little. We start with researching our client. Determine the brands core values, aesthetic. Some logo designs only take a few hours. Others may take weeks. No logo design or branding job is the same and that’s what it’s so much fun to take on the challenge to create something. 

For this logo design we only had a couple ingredients to work with. The business is a start up so it’s not fully visual & shaped just yet. But we did get a good idea of the people behind this new project. Pam & Nicole are both addicted to two things: travel and explore the world & roaming around bustling cities.

They both love to talk and they wanted to join their experiences in this new podcast in which they’ll be chatting about the most beautiful places in the world, different cultures and how to explore it all in a more grounded conscious way with less impact on it’s surroundings. Pam has a degree in the Arts and is obsessed with bright colors. Nicole has a degree in Interior design and has a soft spot for neon signs. They asked to have these quirks reflected into their new Podcast logo.

The chatty bird hidden in the visual is a metaphor for how both ladies live their lives: Enjoying their freedom to the fullest. They’re ready to fly away any time. Their passion for the city was beautifully translated into a neon sign style logo design using some & catchy bold colors. To get the logo connected to their podcast the shape outlines a microphone.

Need a logo for your new start-up or project? Or does your business need a re-vamp? We would love to take on your branding. Check our website for more info & rates. You can contact us there directly by filling out the contact form.

Behind the scenes: The logo design process

We love making logos! And this year we’ve made a whole bunch of fun logo designs. For a new Russian baby nursery textiles company, for a sing and sing writer, an education business. And at the moment we are working on the branding: logo design and graphics for a new climbing gym. With every logo design process we create 3 or more different logo concepts. So most of them are never used and don’t get to the final stage ever. We wanted to show you some logo designs we created this year that didn’t make the cut. Some minimal shapes we just love!

Sova is an education business and its products are targeted to school kids. They develop tools to help kids with learning, and all tools are used by adults who are guiding these kids through the process. For Sova Learning we needed to create a visual logo that should both be attractive to kids and adults. We used the owl as a metaphor for the educated brainiacs. We wanted to make a logo that was both professional and cute. The logo here didn't make the cut. If you're curious which one did browse over to Sova. The logo shown here was our own personal fave. A geometric minimalist owl with black outlines with our signature dot representing the tip of an ink pencil. Merging old & new in one visual. Yeah, we love hiding secret messages, or did you already see these two unite?



For a company, specializing in nursery textiles, we were asked to create something very abstract. Can you tell what shapes and messages were hidden in these three proposals?
We also added our signature dot. The same dot we use in our own logo. In our studio logo, it's the eye of a bird but for these logo sketches, this dot has a completely different meaning. For all miro lovers out there; you can probably guess! The little circle represents fertility and life. A perfect touch, adding a little quirk on a minimalist visual like this.

Looking for a logo designer?
80% of our working days are filled with print designing. But we love working on branding for small companies too. If you’d like to know more about this process, please take a look on our website. And if you just love what we do and think we could be a great match on getting you started with some cool visual design please fill out the contact form on our website. We’d love to have a chat!