Welcome to 2024! The 13th year of our studio. How time flies, it’s a little mad thinking back. All the projects we worked on, the vast amount of pattern designs we created for so many people all over the globe. Branding projects, logo designs and so much more.
Our very first gig was one for a Dutch brand: Kruidvat. We designed prints for bags and notebooks. We soon started working for some German fabric suppliers. Attended trade shows in Berlin, Frankfurt, Munich and Paris. We also found out why contracts are important and not all clients are honest people. We were trailblazers back then. Print designs were fairly new. Most artwork was still bought during trade shows and everything we did was a first. We didn’t have any peers to follow or look up to. A brand-new branch of business: surface pattern designing. I only learnt it was called surface pattern designer years in, can you believe?
We started building a proper foundation, some ground rules for our business, hired legal peeps helping with contracts. We soon learnt: stay away from big fish after figuring out; when your heart’s in it, you better make sure the people you work with have the same ethical values. So we turned away from energy draining businesses and money sharks and started focusing on smaller start up collabs, and we still Louise the process of seeing those new businesses grow and develop.
13 Years later...
Now 13 year later we have come at a point where the prints are easy to purchase, copy cats are everywhere and social media makes it impossible to protect created artwork. Those trailblazing days are long gone! After years of working our socials, this year we are opting for a less active social media approach, and we’ll be focusing more on the relationships we have. Hopefully that will give us some more energy to move inward (artists rule #1) create instead of trying to keep up with the rat race that once was a great (energizing) marketing tool but now turned into a toxic relationship. Time to get some more distance. We’ll be directing more people to our newsletter, use our website for updates & new work, post artist diaries here on the blog now and then, and of course we’ll still be posting on Insta, we love sharing finished results and love watching client posts. But it’ll be less of a chunk of our time & money spend on there. And that feels amazing already. Let’s get this 2024 party started!
Wanna be kept in the loop and get exclusive designs right into your mailbox? Sign up for our newsletter and stay up to date. You’ll get all new print designs right into your inbox. And of course, we’ll keep you informed about what we’re working on.
Our very first gig was one for a Dutch brand: Kruidvat. We designed prints for bags and notebooks. We soon started working for some German fabric suppliers. Attended trade shows in Berlin, Frankfurt, Munich and Paris. We also found out why contracts are important and not all clients are honest people. We were trailblazers back then. Print designs were fairly new. Most artwork was still bought during trade shows and everything we did was a first. We didn’t have any peers to follow or look up to. A brand-new branch of business: surface pattern designing. I only learnt it was called surface pattern designer years in, can you believe?
We started building a proper foundation, some ground rules for our business, hired legal peeps helping with contracts. We soon learnt: stay away from big fish after figuring out; when your heart’s in it, you better make sure the people you work with have the same ethical values. So we turned away from energy draining businesses and money sharks and started focusing on smaller start up collabs, and we still Louise the process of seeing those new businesses grow and develop.
13 Years later...
Now 13 year later we have come at a point where the prints are easy to purchase, copy cats are everywhere and social media makes it impossible to protect created artwork. Those trailblazing days are long gone! After years of working our socials, this year we are opting for a less active social media approach, and we’ll be focusing more on the relationships we have. Hopefully that will give us some more energy to move inward (artists rule #1) create instead of trying to keep up with the rat race that once was a great (energizing) marketing tool but now turned into a toxic relationship. Time to get some more distance. We’ll be directing more people to our newsletter, use our website for updates & new work, post artist diaries here on the blog now and then, and of course we’ll still be posting on Insta, we love sharing finished results and love watching client posts. But it’ll be less of a chunk of our time & money spend on there. And that feels amazing already. Let’s get this 2024 party started!
Wanna be kept in the loop and get exclusive designs right into your mailbox? Sign up for our newsletter and stay up to date. You’ll get all new print designs right into your inbox. And of course, we’ll keep you informed about what we’re working on.
