Saturday, July 27, 2019

How to license artwork for your business? Licensing print designs in 3 easy steps // Everything you need to know to start licensing pattern designs



We work together with lot’s of small start-ups and usually these are the best collabs. It is lovely to connect with new business owners and mompreneurs that are starting their new ventures. But licensing can be a little scary. Every step you take is new and there are so many things to consider if you launch your own product. With this blog post, we’d like to give you a little more insight into licensing artwork for your products.

We’ve been licensing print designs for over 8 years now and every time we collab with newbies we see how this process makes them super insecure. We understand that hiring an artist for artwork can be scary, but it’s not all that complicated and expensive as you might think. This piece is for all you peeps who are on the break of licensing their first pattern designs. These are three easy steps to license artwork for your business.

Step 1 // What do you want?
Before you license designs, it might be good to think about the following. Are you looking for a complete visual brand-wide signature, a coherent collection containing print designs that involve working around a theme or season? Or would you like to license single print designs? Working in collections might be a little pricey. Most starting businesses we collab with ask us to license single prints and later on grow into licensing collections. Make sure you know what you’d like to tell your customer. What’s your vision? Together we can select prints that are carrying your own unique vision. We have lot’s of themes, color palettes and styles to choose from and we’re always up to date about trends and waves going on on the global market. If you know what suits your company best, what you’d like to reflect, we can assist you in picking the right prints. Free of charge.

Step 2 // Pricing
We have over 10.000 non-exclusive print designs to choose from. We have been building our portfolio for over 10 years now. These designs are also available in our Spoonflower shop, and because we can monetize our prints this way we can offer our print designs at low cost. If you license our non-exclusive designs know that we never license prints to similar companies. We always check availability first. This way you can have unique print designs and don’t have to worry about competition and you don’t have to spend a crazy amount of cash. Pretty good right?

Step 3 // The process
Once you’ve selected a bunch of prints, or just one (we value each and every customer!) we’ll prepare the files & invoice for you. Depending on what you’ll be using the prints for we can send you the files you need. The standard three we usually sent out are a high resolution .tiff. The original vector or .psd image. And a .jpg visual. Some designs are made in vector, some are made in watercolors, depending on the origin of the design we’ll make sure you’ll get the right files to send to your own printer or producer. Once payment has been completed these files will be sent to your inbox. Usually, the licensing process only costs two business days. Once you have all files but need further assistance you can always reach out and ask whatever you need. We’re here to assist you even when all files are sent.

Of course, we do not only license our non-exclusive designs. Each quarter we also send out exclusive work to customers who signed up for our mailing. You can also receive these in your inbox. Just send us a quick message. Note that exclusive designs are available form €268. If that’s a little pricey for you licensing our existing designs might be a better solution. We can always tweak colors and detailing and create a one-of-a-kind print.

If you are looking to create a series of print designs for your business and would like a fully exclusive range of designs, that is an option too of course. Since every single custom design process is different we’re happy to chat with you about how this works and we look forward to discussing this directly by email. Just reach out and send us a message.