We love making logos! And this year we’ve made a whole bunch of fun logo designs. For a new Russian baby nursery textiles company, for a sing and sing writer, an education business. And at the moment we are working on the branding: logo design and graphics for a new climbing gym. With every logo design process we create 3 or more different logo concepts. So most of them are never used and don’t get to the final stage ever. We wanted to show you some logo designs we created this year that didn’t make the cut. Some minimal shapes we just love!
Sova is an education business and its products are targeted to school kids. They develop tools to help kids with learning, and all tools are used by adults who are guiding these kids through the process. For Sova Learning we needed to create a visual logo that should both be attractive to kids and adults. We used the owl as a metaphor for the educated brainiacs. We wanted to make a logo that was both professional and cute. The logo here didn't make the cut. If you're curious which one did browse over to Sova. The logo shown here was our own personal fave. A geometric minimalist owl with black outlines with our signature dot representing the tip of an ink pencil. Merging old & new in one visual. Yeah, we love hiding secret messages, or did you already see these two unite?
For a company, specializing in nursery textiles, we were asked to create something very abstract. Can you tell what shapes and messages were hidden in these three proposals?
We also added our signature dot. The same dot we use in our own logo. In our studio logo, it's the eye of a bird but for these logo sketches, this dot has a completely different meaning. For all miro lovers out there; you can probably guess! The little circle represents fertility and life. A perfect touch, adding a little quirk on a minimalist visual like this.
Looking for a logo designer?
80% of our working days are filled with print designing. But we love working on branding for small companies too. If you’d like to know more about this process, please take a look on our website. And if you just love what we do and think we could be a great match on getting you started with some cool visual design please fill out the contact form on our website. We’d love to have a chat!
