New Work // Maxomorra Fall Collection 2018

This week new Maxomorra prints for their fall collection were launched. The new Plus Collection contains a range of on trend illustrated print designs. We license our prints to this Swedish organic kids clothing company for two years now and as you expect from us: the new collection contains fun, minimal and colorful new Little Smilemakers prints.

We already launched over 10 design the past two years and we especially loved the past two spring and summer designs. They have been a hit! And even though it is a hot summer day here in the studio, it is time to release some new fall designs. Time for new prints!

We can already show you these two hand drawn original Little Smilemakers designs. Our sweet bunny print, which has been a hot seller at Spoonflower for the past three years, and what do you think of this new vintage car design? Inspired by Maaike's own Fiat, she's a little nutty for that one. How much fun to see this cool vintage style car illustration on the new Maxomorra range! Curious to see the rest of the fall collection? Stay tuned if you are an animal lover. There is still more to come! Super excited to see all reactions on these first two designs. Leave a comment and let us know what you think!

New Collection // Maxomorra // Fall & Winter '17

Founded in 2008, Maxomorra is a children’s clothing brand from Sweden. Their clothes are characterized by functional design with playful colors and patterns, produced using ecologically and socially responsible textile processes.

The new Autumn Winter ’17 Plus Collection is a new design project, risen from their curiosity to explore Maxomorra outside the box. The new Plus collection contains eight prints in a limited selection of styles, all made by Little Smilemakers Studio. With a few extra details to the prints and a brand new and beautiful color palette. To create complete outfits, there is also a small basic collection with solid colored jersey and velour available. As always, pick your favorites, mix and match, and go out and be fabulous. There are t-shirts, leggings, hats and so much more to choose from. But have some patience, the collection will be released for autumn and isn’t in shops just yet.

Conscious
The Global Organic Textile Standard (GOTS) was developed through a collaboration by leading standard setters with the aim of defining requirements that are recognized worldwide and that ensure the organic status of textiles from harvesting raw materials through environmentally and socially responsible manufacturing all the way to labelling in order to provide credible assurance to the consumer.
Maxomorra has been using GOTS certified cotton since 2008 and is a GOTS certified brand since 2011. So if you are looking for some new conscious baby and kids items to fill your shop with contact Maxomorra and ask for their new Autumn Winter Plus collection. Here are three of the designs that will be available next fall.

Top 5 fabric trends // winter 16/17 // watch out for these cool themes and styles this winter

Every season we reveal our best selling designs and make a fun top 5 of current trends. In this part of the world we are preparing for the colder season and all winter themes are picked up. But down under things are getting warmer, so we always have to contrasting geographical areas fighting for the hot sellers title. So much fun to see those two world join in our shop sales. Here is our Top 5 in fabric trends for this year’s winter season. All fabrics are listed below.

Monochromes & Textures
More and more people begin to realize we need a serene and peaceful place to call home after being overly exposed to so many things each and every day this seems to be a ultimate lifestyle change all around the world. As a designer the prints I love most are the basic, plain, pure shapes. We have been making fabric and print designs for over 8 years now and we have seen the shift from crazy colorful-all-colors-of-the-rainbow-in-one to the pure Scandinavian inspired texture like designs. And we love it. In this time and age our fabric buyers are more conscious and fabric should fit into a multi purpose: gender neutral, age neutral, cross seasonal etc. We love this strong trend since we love working with a clean simple shape and turn it into a strong repeat for fashion and home decoration. Especially the monochromes have been very popular this season. In strong black and white, less saturated natural colors and soft pastels.

Kawaii faces
When we visit japan almost two years ago we were inspired to make a new series of Kawaii style designs. We all know Hello Kitty right? Kawaii means something adorable or cute in Japanese and while I was traveling through this amazing one-of-a-kind quirky country I notice nearly everything ‘graphic design’ related, business logo’s, packaging, public adds, infographics: everything was Kawaii. Cute tiny eyes and a smiley face. So we are so happy to see these eyelashes, tiny faces and smiles pop up in home decoration in this part of the world. Our most popular Kawaii inspired print must be our popsicles and ice-cream design. But we also created some winter themes for this colder season. We mixed it up with a little Scandinavian: less colors. Hopefully we can enjoy those smiley faces for another few years.



Bears & Sloths
We looooove all the typical fall and winter animals. Animals will always be one of the most hot-selling themes and every year there is another animal standing out and trending like no other. This winter it has been the grizzly & polar bear. Bears are popping up everywhere and unfortunately a lot of copies are also going around also. But we have a cool, very unique selection in our shop. When we are preparing for snow, down under they are sewing their new summer pieces. This summer we saw our Sloths picked up all around the world. Now 8 months after releasing the Pura Vida series in our exclusive design presentation every single print artist has their own sloth available. So the sloths probably won’t be here next year but we wanted to celebrate them a little anyway. Next to elephants my personal fav-of-all-time animal. How can you NOT love those quirky creatures?



Gender Neutral Kids Themes
The past few years there has been a worldwide discussion about gender. This topic made it a little difficult to sell my pink designs as ‘girls print’ and blue designs as ‘boy print. Sometimes we get the most nasty comments on designs in blue or pink. The thing is: if someone is looking for ‘baby boy fabric’ you kinda need to tag designs in a way everyone can find what they need. It does not mean we think blue should only fit boys. As a Dutch designer I can tell you I am quite happy about the gender discussion and when people get better informed they also make better choices so that is why we see an increase in sales in kids designs that are gender neutral. It is getting more and more important to NOT label and we are so happy to see how strongly this effects our sales. That is why we wanted to add it to our top 5 trends this winter. Buying gender neutral is not only a gender conscious decision, it also reduces the footprint for our kids fashion industry and home decoration companies. Why release two lines when you can cover all at once? I love it! We plan on making more and more neutral prints ourselves but keep adding a boy and girl tag every now and then.

Dreams
All night and sky related designs are crazy popular this year. It is so funny to see how all dream themes and sky related prints are trending. Our hot air balloon designs were all sold with an exclusive license this year, we did not manage to add new designs to our fabric shop but our oldies, clouds, moon & stars, they are all picked up and are popping up in small boutiques all around the world. So funny how quick a trend can set! We thought this dream topic was a good one to end this post with. If you are looking for some fresh themes go visit our Spoonflower shop and show us what you make!