As a kid, I always picked the butterfly. I loved having my face painted. You can imagine how I enjoyed those colorful illustrations on my face! As I later turned out to be illustrating myself, I was excited to start this new branding project. Creating a visual ‘face’ for Snapsnoet. (translated: Pretty Face)
Knapsnoet was created by Mandy. Her passion in life has always been makeup. And she decided to turn her hobby into a business this year. With workshops for women who want to get skilled. And you can also hire her for theater grime, birthday parties. belly paint and business workshops.
Mandy wanted to create something she could see herself in. She had a clear understanding of what she wanted to say. Her brand should reflect her feminine self, soft and joyful. But her branding also needed show professionalism, she wanted it to reflect her skills and also attract other professionals, not only moms throwing Disney themed birthday parties. Nothing too cutesy. But cute enough. Something catchy. But also detailed. Creating a branding is about converting these contrasts into a coherent balance. Find that unique tone that makes a brand professional & personal. A lovely design problem to solve.
For her logo, we decided to create something neutral with a soft pink base. A minimalist catchy smiley is incorporated, reflecting the face painting, and a swoosh in the background as a shape to tie both the visual and typography together.
For her branding we also created some graphic designs. Flyers, business cards and for those we created a series of abstract painted illustrations. With all this, we set the base for future branding. With these designs, she can tell her story and attract her ideal clients. What do you think about this project?
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