Saturday, June 13, 2020

New Work: Sova Learning - Logo Collection



As you might know already our studio doesn’t only make print designs. We do mainly create print designs but we started our making corporate folders, flyers, magazines and branding strategies including logo designs. We love making logos. It’s still something that gets me personally very excited when a logo job comes in. I love thinking about all the design solutions on graphic items. Finding a voice to reflect a business in just one image. Connecting the image with typography.

We’ve been working for Sova Learning for a little while now and we’ve made a series of designs, both logos, and other graphic items, for this company that focusses on educational tools for teachers and children. With those two target groups in mind, and all the various products Sova offers, we wanted to create a versatile logo that could be extended easily when the company would grow. Time to post a little pieces about this series of logo designs.

The Visual
As a metaphor the owl is seen as a wise creature and we loved the fact it’s popped up in various storybooks. We used this symbol as the main visual for the Sova Learning brand. But the main brand has more under its wing. We created a primary logo, and from there we created two visual images for Sova’s Podcast series and Genius Journals. For the Podcast series, Sova Tales, we made a minimalist microphone and placed this shape in front of the owl. The shape is created from three simple elements. For the Genius Journals logo we wanted to avoid drawing attention away from the name, the Genius Journals have been around for a while and we wanted to make sure the typography was easy to read. So we place the small shape reflecting the journals on top ow the owls head. This way both secondary logos have their own little icon within the logo.

The Colors
We wanted to keep the colors light and bright. For the main Sova Learning logo we choose a smart blue that is both fresh and joyful, but also toned down enough to reflect both target groups.
Orange is the color of communication, for the Podcast logo orange seemed the perfect fit. We choose a muted shade that gives the logo a tad more sophistication avoiding cheap bright color shades. For the third logo we wanted to add a greenish shade to balance out the palette. A neutral tone that's versatile and chique.

More info
We love working for Karen, who runs the Sova Learning company. She’s a creative by heart and is rapidly growing here business. if you’re interested to know more about Karen and her business, visit her website. If you’re interested in having a logo made by our studio you can just send us a quick message. We’d love to hear from you.