Rainbows & Sprinkles has been one of our long term clients. We created hundreds of prints for Lucy’s sportswear brand. Last year we created a logo for her basic line of sports pieces before she decided to change course and sell her business. While creating designs we discussed our mutual love for animals and her biggest dream was to be surrounded by animals all day. In the summer of 2023 she found a large plot of land with stables, horses, right up the hills and surrounded with woods. She decided to change everything and start a Day Care. A place to grow up and play surrounded by nature and animals.
We were so sad to see her leave Rainbows and Sprinkles, but she’s such an inspiration. She turned her life around and has worked on opening up her day care for months. For her new business we created a brand new logo design reflecting the surroundings of her new Nature day care: Days of Gold. We created some really crisp clean cut designs, freehand logo’s and some designs with badges reminding us of the scouts. Did you join them when you were a kid?
As a kid I grew up in the country side with lots of space to play. Take care of animals, build bridges over streams and little huts. So this logo was a fun piece to create. Something I could personally relate to. Here we’ll explain the logo designing process, so you can have a little insight on how we work. In case you need something for your branding swell.
Step 1: The Business Before we start we want to know everything about the business. Is it already ‘out there’ as an established brand? What are the core values. Some insight about the philosophy is key to create something that really connects. A logo should reflect your brand in a flash. What makes you different than others in your branch. We ask all the questions before even making a quote. For Days of Gold it was a smooth process since we know Lucy personally. This step was quickly taken. But most people we create logo’s for need some time figuring this out first. And we are happy to guide and assist when you still need to find out your business identity. It’s all part of the branding.
Step 2: Who’s your customer For Days of Gold we knew it would not be attracting the usual parent. Playing outside in the mud all day is a little different than your usual day care. Knowing your customer is really important. You have to understand what it is they’re looking for and what connects them to your brand.
Step 3: The Quote We have several packages for logo design and branding. Some of our customers just look for a catchy visual that sticks. Some want the whole shebang with a website and all the graphic elements attached to branding. This particular job was reduced to a logo design only to start with.
Step 4: The Design process When we have a clear agreement and laid down the basics above we start the design process. Usually this starts with a brainstorm and a free sketch routine in which shapes, notes and illustrations are put down on paper. For some designs we create everything by hand on paper. So did we for the first drafts. From there we translate those sketched onto the computed and create new vector sketches in Adorable Illustrator. For every logo design process we create a minimum of 3 design options, and branding directions, to choose from.
Step 5: The first presentation In our first presentation we put all sketches we made and create a story on how the design was developed. And how it involved during the process. Resulting into three proposals that are ready to use. We create some mock-ups and color versions for each proposal and explain why we made certain design decisions. Because it’s not all drawing. A logo design has an entire philosophy attached that will lift up your business. And normally you can’t see that in a blink. So we create a little guidance so a design makes sense for everyone.
Step 6: An hour of tweaks In our pricing we include an hour of changes after the first presentation. Usually it only takes some small tweaks. For Lucy, it was almost an immediate go on the first draft. She chose the circular logo. Easy to use as a badge on clothing and versatile. the premises also has a glamping on it, so with this shape we could also expand to logo versions per business. For this project we didn’t even need that extra hours but for some projects we need some more time to tweak and adjust.
Step 7: Payment In case you haven’t worked with us before. We never send out any finished artwork before we get paid. After we receive our payment in full we wrap things up.
Step 8: Finishing Up The last step is creating files that are workable for our clients. We have clients that need different types of files and versions. We all include those. Logo files for web. Logo files in high resolution for print. And Pantone colors. If you work on an entire branding project with us this is the moment we can go further and talk website & graphic items.
Need a logo for your new start-up or project? Or does your business need a re-vamp? We would love to take on your branding. Check our website for more info & rates. You can contact us there directly by filling out the contact form.
We were so sad to see her leave Rainbows and Sprinkles, but she’s such an inspiration. She turned her life around and has worked on opening up her day care for months. For her new business we created a brand new logo design reflecting the surroundings of her new Nature day care: Days of Gold. We created some really crisp clean cut designs, freehand logo’s and some designs with badges reminding us of the scouts. Did you join them when you were a kid?
As a kid I grew up in the country side with lots of space to play. Take care of animals, build bridges over streams and little huts. So this logo was a fun piece to create. Something I could personally relate to. Here we’ll explain the logo designing process, so you can have a little insight on how we work. In case you need something for your branding swell.
Step 1: The Business Before we start we want to know everything about the business. Is it already ‘out there’ as an established brand? What are the core values. Some insight about the philosophy is key to create something that really connects. A logo should reflect your brand in a flash. What makes you different than others in your branch. We ask all the questions before even making a quote. For Days of Gold it was a smooth process since we know Lucy personally. This step was quickly taken. But most people we create logo’s for need some time figuring this out first. And we are happy to guide and assist when you still need to find out your business identity. It’s all part of the branding.
Step 2: Who’s your customer For Days of Gold we knew it would not be attracting the usual parent. Playing outside in the mud all day is a little different than your usual day care. Knowing your customer is really important. You have to understand what it is they’re looking for and what connects them to your brand.
Step 3: The Quote We have several packages for logo design and branding. Some of our customers just look for a catchy visual that sticks. Some want the whole shebang with a website and all the graphic elements attached to branding. This particular job was reduced to a logo design only to start with.
Step 4: The Design process When we have a clear agreement and laid down the basics above we start the design process. Usually this starts with a brainstorm and a free sketch routine in which shapes, notes and illustrations are put down on paper. For some designs we create everything by hand on paper. So did we for the first drafts. From there we translate those sketched onto the computed and create new vector sketches in Adorable Illustrator. For every logo design process we create a minimum of 3 design options, and branding directions, to choose from.
Step 5: The first presentation In our first presentation we put all sketches we made and create a story on how the design was developed. And how it involved during the process. Resulting into three proposals that are ready to use. We create some mock-ups and color versions for each proposal and explain why we made certain design decisions. Because it’s not all drawing. A logo design has an entire philosophy attached that will lift up your business. And normally you can’t see that in a blink. So we create a little guidance so a design makes sense for everyone.
Step 6: An hour of tweaks In our pricing we include an hour of changes after the first presentation. Usually it only takes some small tweaks. For Lucy, it was almost an immediate go on the first draft. She chose the circular logo. Easy to use as a badge on clothing and versatile. the premises also has a glamping on it, so with this shape we could also expand to logo versions per business. For this project we didn’t even need that extra hours but for some projects we need some more time to tweak and adjust.
Step 7: Payment In case you haven’t worked with us before. We never send out any finished artwork before we get paid. After we receive our payment in full we wrap things up.
Step 8: Finishing Up The last step is creating files that are workable for our clients. We have clients that need different types of files and versions. We all include those. Logo files for web. Logo files in high resolution for print. And Pantone colors. If you work on an entire branding project with us this is the moment we can go further and talk website & graphic items.
Need a logo for your new start-up or project? Or does your business need a re-vamp? We would love to take on your branding. Check our website for more info & rates. You can contact us there directly by filling out the contact form.
