Wednesday, February 12, 2020

New Collab: LeaRoo // Minimal prints & Earthy tones // Gender Neutral nursery textiles: A growing trend




We are very excited to share this new finished result from one of our new 2019 clients. This wonderful LA based company specializes in baby and toddler clothing and accessories. For this years winter collection we’ve licensed one of our rusty colored designs, a hot selling color this year. And we have to admit, our fave color to work with as well.

A perfect gender neutral tone. This designs was an exclusive for LeaRoo. And we love how baby nursery textile companies are brave enough to choose gender neutral designs. LeaRoo is a company that understands their customer, and they have a strong consistent visual language, their mayority of products are not specific to gender. Are we love it! Nurseries are getting more and more neutral. New parents have a more conscious gender-neutral approach. So we see an increase in use of gender neutral colors and rusty earthy tones are the trend. The prints are getting more abstract and basic and this way a simple swaddle for your new born can turn into a blankie when growing into toddler size. We love how life of simple textiles is growing and products can be used for a longer period.





As you might know already; we're loving this neutral trend and it’s been going strong for a few years now. Our minimalist style designs are great for neutral nursery items. With a hint of Scandinavian chique. The simplistic classy repeats make your nursery peaceful and contemporary. For LeaRoo’s new swaddles they licensed the featured print design back in October of last year. The design was an exclusive print to this brand and the first design they purchased. We are excited to share this super cute result. We’re looking forward seeing more of our designs in their kids collection this year.

Here in The Netherlands we don't use swaddles as much. In the US swaddles are essential for naptime during those first few months. And we're seeing more and more adorable images pop up in our Insta feed by parents who swaddle their new borns in this LeaRoo swaddle cloth. It's so cute seeing those tiny humans wrapped into our new designs.

Need designs for your products?
Looking for some exclusive designs for your brand too? Please check our website for all rates and licensing options. If you’d like some more info just fill out the contact for on our website or click here to send us a quick email.