Thursday, February 15, 2024

Finished Work: U bird - Travel Podcast Logo Design



We love making logos. Combining type & image and coming up with a strong visual identity is a wonderful process to work through. When we get plan a logo design job we usually take an extra week to prep, just to let things ‘cook’ a little. We start with researching our client. Determine the brands core values, aesthetic. Some logo designs only take a few hours. Others may take weeks. No logo design or branding job is the same and that’s what it’s so much fun to take on the challenge to create something. 

For this logo design we only had a couple ingredients to work with. The business is a start up so it’s not fully visual & shaped just yet. But we did get a good idea of the people behind this new project. Pam & Nicole are both addicted to two things: travel and explore the world & roaming around bustling cities.

They both love to talk and they wanted to join their experiences in this new podcast in which they’ll be chatting about the most beautiful places in the world, different cultures and how to explore it all in a more grounded conscious way with less impact on it’s surroundings. Pam has a degree in the Arts and is obsessed with bright colors. Nicole has a degree in Interior design and has a soft spot for neon signs. They asked to have these quirks reflected into their new Podcast logo.

The chatty bird hidden in the visual is a metaphor for how both ladies live their lives: Enjoying their freedom to the fullest. They’re ready to fly away any time. Their passion for the city was beautifully translated into a neon sign style logo design using some & catchy bold colors. To get the logo connected to their podcast the shape outlines a microphone.

Need a logo for your new start-up or project? Or does your business need a re-vamp? We would love to take on your branding. Check our website for more info & rates. You can contact us there directly by filling out the contact form.