Tuesday, August 18, 2020

All you need to know about licensing print designs // A little talk about the basics of art licensing, creating a steady visual output and creating a coherent print collection




We’re already a couple of weeks into the new year and as we are finishing up some awesome new projects we made a bunch of custom designs for, it is time to plan and schedule our new exclusive design mailing. Last year we’ve welcomed over 30 new clients, and we’ve seen an increase in exclusive design buyers. With this little talk we hope to give you some insight into what we do and maybe it helps you a little figuring our how licensing print design works and what works for you and your business.


The market is getting more and more saturated so finding unique designs and using exclusive surface pattern designs is getting more and more important. Using unique designs for your brand is so very valuable for the credibility of your product towards customers. It makes you stand out from the crowd, build trust and it lifts your product. We are passionate about creating not only a print design, but also creating a steady signature look. Reflecting the values and strenghts of every single business we work with. We love working with small businesses and trying to find a solution for various budgets. Design is our passion. You'll see.


Licensing artwork for your business
We have two different types of standard licensing available. If you are in need of on-trend surface pattern designs for your company and you are on a budget we have a great amount of ready-made print available in our non-exclusive library. All designs we create that are not licensed exclusively are added to this continuously growing database. At the moment we’re releasing this blog post we have over 14000 designs available for licensing. You can find our current rates for licensing non-exclusive designs on our website. This is a great option if you’re on a budget or starting out and want to test the waters and find your own unique signature design series. The non-exclusive license comes with a standard duration for production usage of 24 months. And even though we license our designs non-exclusively we avoid licensing to competing businesses. A pretty sweet deal.

Our second licensing option is going full exclusive. This one is a little more pricey. But we always tell our customers this investment always pays back generously. A unique design is key for commercial products and selling on large scale. Most of our non-exclusive licensees grow into this license after a little while. We create new exclusive collections every season and send them out into the world in our exclusive mailing which you can also sign up for by joining our list on the website. These designs are available exclusively for a limited amount of time.


Yes you can hire us for custom projects!
We also take on custom projects. We’ve been working together with kids fashion brands for clothing, shoes, swimwear. Woman’s fashion and accessory brands. We create exclusive designs for online pet supplies and accessories. You name it, we’ve done it. The first step we take is determining what our clients wishes are. What their values are. Their target and ideal customer. Together we work on finding this unique one-of-a-kind voice for their business. For some businesses we create very minimal designs, abstracts with a Scandinavian touch in moody palettes. But we also create whimsical prints, full of fantasy and illustrations in bright popping colors for our clients that need a more playful tone in their designs. What we think is most important for our clients is finding that unique voice and translating that voice into print designs. Creating a strong one-of-a-kind coherent collection.

If you are looking for some guidance and are not yet sure how to find your way in using print designs on products we can make things a lot clearer for you. With our global client base we are always researching trends and markets all over the world, so we have a pretty good insight into what works, what doesn’t work and what trends will be coming next. Because your target’s market is constantly changing we offer free trend reports on our website to give you a general overview and give some basic insight about trends that are key for selling print-based products; how they work, if and when they are applicable to your product and what’s coming next. You can find them in our tools section and download the trend report pdf files for free. Every business is unique and so is every collab we have. We’d love to give some guidance and assist you in creating that perfect print collection.

Ready to know more? Check our website for more licensing info. Download our free trend reports. And sign up to our newsletter and receive new designs directly into your inbox and if you have any questions, please fill out the contact form so we can help you!